Qualifizierungsportal der Friedrich-Schiller-Universität Jena

Regardless of whether you're pursuing a career in academia or transitioning to the industry, networking and visibility play a pivotal role in advancing your professional journey. Social media platforms such as LinkedIn, Twitter/X, Mastodon and Bluesky offer a plethora of opportunities to complement, enhance, or initiate networking efforts while increasing your visibility.

1. Realistic Networking and Visibility on Social Media: Understanding the possibilities and limitations when it comes to building connections and raising your profile through social media platforms.
2. Professional vs. Scientific Networking: Exploring the distinctions between professional networking, focused on industry connections, and scientific networking, centered around academic collaborations and research communities.
3. Best Practices, Dos and Don'ts, and Desired Netiquette: Learning the essential guidelines and etiquette for engaging with others on social media platforms, along with practical tips for maximizing your impact.
4. Crafting Effective Posts: Understanding the elements of impactful and engaging posts, and discovering strategies to create content that resonates with your target audience.
5. Choosing the Right Platform: Evaluating different social media platforms, such as LinkedIn, Twitter/X, Bluesky and Mastodon, and identifying the one(s) that align best with your professional goals and target audience.
6. Tools for Streamlining Social Media Workflow: Exploring helpful tools and resources that can simplify your social media management, enabling you to optimize your efforts efficiently.