Qualifizierungsportal der Friedrich-Schiller-Universität Jena

Translating from the academic world to the non-academic world or from field to field can be a challenge for highly specialized people like researchers. Luckily, social media platforms offer a place where everybody can reach everybody else. Thus, social media can be a great place to start and to reach the desired audience, facilitating a societal dialogue and a form of informal education that is direly needed nowadays. To help out academics wanting to start in science communication, this workshop seeks to give you some basics about how to put yourself in your audience’s shoes; get to know the medium and its tools; network with other fellow academic communicators; and find the best content to keep your audience interested.

  

In this workshop, we will delve into:

⦁ the basics about communicating to people outside academia or in other fields;

⦁ an introduction to different social media platforms, especially including those researchers prefer the most while leaving X (former Twitter) like Bluesky and LinkedIn;

⦁ getting to know the medium and its tools;

⦁ networking with other fellow academic communicators;

⦁ finding the best content to keep your audience interested"