Professional and Scientific Networking on Social Media (ONLINE)

08.11.2023 09:00
Kurs startet
08.11.2023 16:00
Kurs endet
1 Platz
Verfügbare Plätze
20,00 EUR


Regardless of whether you're pursuing a career in academia or transitioning to the industry, networking and visibility play a pivotal role in advancing your professional journey. Social media platforms such as LinkedIn, Twitter/X, Mastodon and Bluesky offer a plethora of opportunities to complement, enhance, or initiate networking efforts while increasing your visibility.
However, many individuals struggle to initiate or develop a strategic approach to leveraging these platforms effectively. For this reason, we will focus on these platforms.
In light of this, our comprehensive workshop aims to address and provide practical guidance on the following key topics:
  1. Realistic Networking and Visibility on Social Media: Understanding the possibilities and limitations when it comes to building connections and raising your profile through social media platforms.
  2. Professional vs. Scientific Networking: Exploring the distinctions between professional networking, focused on industry connections, and scientific networking, centered around academic collaborations and research communities.
  3. Best Practices, Dos and Don'ts, and Desired Netiquette: Learning the essential guidelines and etiquette for engaging with others on social media platforms, along with practical tips for maximizing your impact.
  4. Crafting Effective Posts: Understanding the elements of impactful and engaging posts, and discovering strategies to create content that resonates with your target audience.
  5. Choosing the Right Platform: Evaluating different social media platforms, such as LinkedIn, Twitter/X, Bluesky and Mastodon, and identifying the one(s) that align best with your professional goals and target audience.
  6. Tools for Streamlining Social Media Workflow: Exploring helpful tools and resources that can simplify your social media management, enabling you to optimize your efforts efficiently.
Join us for this interactive workshop where you'll engage in insightful discussions, participate in practical exercises, and gain valuable knowledge and skills to strengthen your professional and scientific networking presence while boosting your visibility on social media.
Selbstbuchung möglich ab
24.08.2023 09:00
Doctoral candidates und Postdocs
Max. Anzahl Teilnehmende
0.5 ECTS-Credits
Weitere Informationen
This course is creditable for certificate programmes:
  • Leadership in Academia – Area "Communication, Leadership and Management"
  • Leadership in Industry and Society – Area "Career Planning and Job Application"
  • Science Management – Area "Communication, Leadership and Management"
  • Start-up Management – Area "Communication, Leadership and Management"

Further information and answers to frequently asked questions can be found on Graduate Academy's homepage.
Graduate Academy, Angela Köhler-Saß, Phone +49 3641 9 401316, email
Kostenfrei stornierbar bis
25.10.2023 09:00
Dr. Maia George